BMW x2 launch

The first-ever BMW X2 was built for the Unfollowers — those who pave their own roads, follow their own compass, and never look back. So this year, we celebrated them and their rebellious spirits at #ProjectUnfollow, a cross-country series of extraordinary art, music and fashion events where eyes were opened, barriers were broken, and souls were electrified.

As lead designer I created the identity and handled all visual assets for the campaign. We also oversaw the brand partnerships use of the BMW and Project Unfollow visual language. Brand partnerships included Live Nation, Spotify, Adult Swim, Grindr, and Vinyl Me Please.