KAIYO
Kaiyo is an online marketplace for pre-owned furniture committed to great design and a more sustainable planet. Users can buy or sell furniture on Kaiyo and receive white-glove service for delivered items and items submitted for selling.
My role as at Kaiyo included design of all marketing assets including social, email, and OOH. I also played a big role in the product design for continual site improvements. I provided new visual design for the homepage, navigation and filters, product pages, and submission flow.
Product Detail page (PDP)
Goals
Enhance mobile user experience, emphasize key product details, and optimize cross-selling.
Good success all around—achieving a notable 6% reduction in bounce rate indicates improved user engagement.
Additionally, the 2% increase in the add-to-cart rate demonstrates enhanced user interaction with the products.
Most impressively, the 24% increase in page value highlights the positive impact on overall user satisfaction and conversion.
These outcomes are a testament to the effective execution of strategies aimed at refining the user journey and elevating the value of the product pages.
RESULTS
Home PAge Design
Goals
Revamp the homepage to enhance mobile user experience, increase catalog visibility, and reduce bounce rate.
Achieved a remarkable 12% reduction in bounce rate, ensuring a more engaging user experience.
Additionally, witnessed a substantial 29% increase in page value, reflecting a significant boost in revenue per visit. The homepage redesign not only met but exceeded our goals, creating a more dynamic and revenue-driven digital space. 🚀
RESULTS
Navigation & filters
Elevate brand awareness for featured products on Kaiyo, enhance discoverability on both mobile and desktop platforms, and minimize bounce rates.
Goals
Celebrating a successful 7% drop in bounce rates, indicating improved user engagement.
Additionally, achieved an impressive 28% surge in page value, emphasizing a substantial increase in revenue per visit. These outcomes showcase the accomplishment of our objectives, making the Kaiyo experience more brand-focused and user-friendly across devices. 🌐
