Peloton Pelothon 2020

6 teams, 4 weeks of events and challenges in support of hunger relief globally. I created the Logo/Identity for the Pelothon campaign, each ring representing a different team and the rings as a whole representing the wheel. Once we came up with our campaign identity we created a teaser video, microsite, animated Giphy stickers, and supporting social pieces. In total the event raised 1 Million dollars, 375k Peloton members participated , and over 9 Million workouts were completed.